About US

Backed by 25 years of insurance experience and specialized expertise, The Ruddy Group has helped to brand and market some of the industry’s most recognized insurance carriers, program administrators, wholesalers, master general agencies & underwriters, and retail brokerages globally. ┬áThe primary value we bring to our customers is our knowledge of the unique aspects of the insurance marketplace. A value which eliminates the need to allocate exhausting time to educate Ruddy about the dynamics of the industry on such matters as programs, coverages, marketing distribution platforms, pricing, or simply, the terminology of the industry.

Our team of insurance experts is comprised of marketing strategists, interactive, creative/design, media relations and social media specialists who possess the intellectual capital and knowledge of the marketing disciplines critical to the success of industry marketers. Ruddy service offerings are categorized into four primary disciplines; Scope, Discovery & Assessment, Strategic Marketing & Communications, Social Media and Digital Technology.

 

Scope and Assessment Services

  • Brand & Marketing Architecture Evaluation
  • Marketing Program Evaluation
  • Marketing Mix Architecture Evaluation
  • Short/Long Term Marketing Budget Plan
  • SWOT Analysis
  • Competitive Advantage Analysis
  • Primary Competitor Analysis
  • Corporate Culture Assessment
  • Short/Long Term Action Plan


Strategic Marketing Services

  • Strategic Marketing Plans
  • Sales & Marketing Alignment
  • Brand Strategy Development
  • Value Proposition Development
  • Marketing Objectives Development
  • Advertising: Insurance Trade & Insured Direct
  • Website Design & Development
  • Graphic Design: Print & Online
  • Direct Marketing Programs
  • Public/Media Relations
  • Sales Promotion & Incentives
  • BOR/Insured Telemarketing


Social Media Services

  • Needs Assessment & Objectives Discovery
  • Strategy Development
  • Social Network Set Up & Integration
  • Content Creation & Management
  • Audience Building & Engagement Campaigns
  • Monitoring & Management
  • Social Network Training
  • Blog Writing & Management


Digital Technology Services

  • Website Planning & Strategy
  • Website Design & Development
  • Video Strategy & Production
  • Scalable “Cloud” Hosting
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Custom Application Development

ARE YOU READY TO TALK?

Schedule a presentation with us today. We can meet with you in person or conduct an initial web presentation. Whatever is the most convenient for you.

Partner with an insurance expert. You’ll profit from the experience. Contact us today.

Contact Us

Contact Us